Driving Innovation and Collaboration with Partners 

LANXESS  hosted a product exhibition and business meeting space in a conference facility near the Tokyo office in late April, reaffirming its commitment to the Japanese market and its partners. The exhibition was strategically designed to introduce sustainable products and market-focused solutions from LANXESS to key partners, understand market needs through networking, enhance collaboration and innovation through exchanging ideas, and drive cross-business unit solutions focusing on the Japanese market.

The exhibition was organized around eight themes reflecting locally focused areas, including Battery & Automotive, Cosmetics & Personal Care, Construction, Electric & Electronics (E&E), Agriculture & Food and Beverages, Paint & Coating, Robotics & Manufacturing, and SDGs & Climate Protection. It attracted over 80 guests from 21 key partner companies, providing a platform for fruitful discussions and interactions.

Attendees had the opportunity to explore a wide range of product exhibits and solution panels, which highlighted LANXESS 's innovative solutions and commitment to sustainability. Feedback from guests was overwhelmingly positive, with 96% expressing satisfaction with the overall event and 98% indicating their willingness to attend future events hosted by LANXESS. The exhibitions that attracted the most were SDGs and Climate Protection area where local customers indicated a great degree of interest in the topic.

Guests also expressed a desire to develop new product solutions in their respective areas of responsibility and to expand business in the environmental field with LANXESS. The exhibition format provided valuable insights into previously unknown products, further strengthening partnerships and fostering collaboration.

The success of both the press event and the product exhibition underscores LANXESS 's dedication to innovation, sustainability, and strong partnerships in Japan.
As LANXESS continues to enhance collaboration with partners and gain a better position in the focused areas in Japan, events like these will play a crucial role in building relationships, showcasing products, and driving growth.